65Lanta featured in The New York Times: ‘Why Rappers Stopped Writing: The Punch-In Method’

“Why Rappers Stopped Writing: The Punch-In Method” is a six-minute Diary of a Song video that provides an up-close, behind-the-scenes look at how rap music is made today. Using studio footage of young rappers like Doechii, Veeze and Lil Gotit, as well as interviews with hip-hop veterans including the artist Killer Mike and the producer Just Blaze, the short film looks at why more and more artists are using an improvisational studio technique known as “punching in” rather than writing their lyrics down in advance.